About Us

Based in Paris, Bluùm is first and foremost a physical store located in one of the most famous districts of the French capital: BELLEVILLE, the essential street of the 20th arrondissement of Paris.

Bluùm is the story of a passion for sneakers & sportswear that has turned into a mission: to make limited editions and exclusive collaborations accessible to the European market.

We created this store to democratize access to the most sought-after collaborations, while guaranteeing 100% authenticity and the best price.

We carefully select each item in our catalog, tracking down the most iconic collaborations and releases for you:

Exclusive Collaborations Supreme x Nike, Sacai, CommeDesGarçons, MedicomToy, Kith...

NewBalance - The European Hype 550, 2002R, RC1300... The models that have been driving Europe crazy since 2024. Retro Running Asics Gel Saga, Gel Bnd... The best of 90s vintage running. European Brands Le Coq Sportif, Adidas, Puma... We support European brands and their expertise.

100% Guaranteed Authenticity

Every pair is authentic. We never compromise on authenticity.

Worldwide Shipping*

Free Shipping in Metropolitan France* because you deserve the best service

All our sizes are indicated in EU to avoid any confusion.

Proximity: Customer Service available in French and English. A question? We are here to answer you in French or English, quickly and with passion.

Sneaker Expertise: Need advice on sizing, care, or authenticity? Our expertise is at your service.

*see conditions